What is the easiest way, of the following, for a retailer that has a CRM program to determine the potential location of new stores?
A) Ask customers where they shop
B) Track sales in stores
C) Distribute customer surveys asking customer store preferences
D) Review the customer database to see where customers live
E) Track Internet sales

Question

Quizplus · Accepted Answer

Reviewing the customer database to see where customers live provides direct insights into the geographical distribution of the existing customer base, helping to identify potential locations for new stores based on where there is a high concentration of customers.

What Is the Easiest Way, of the Following, for a Retailer