When Marcie purchased some paint for her window frames at The Home Depot, the cashier asked for her telephone number at the point-of-sale. Why did the retailer ask this question?
A) The retailer was identifying her preference
B) The retailer was curious as to how many people from that area code shopped the store
C) The retailer was collecting data for its database
D) The retailer was determining her level of trust in the store
E) The retailer was confirming forecasts for buyers

Question

Quizplus · Accepted Answer

Retailers often collect customer data, such as telephone numbers, to build a database for marketing purposes, customer relationship management, and to track purchasing patterns.

When Marcie Purchased Some Paint for Her Window Frames at the Home