A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty with a retailer's most valued customers is called:
A) customer relationship management
B) most valued customer management
C) strategic relationship management
D) customer loyalty management
E) strategic consumer management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty with a retailer's most valued customers.

A Business Philosophy and Set of Strategies, Programs, and Systems