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On the Product Label for Walmart's Equate Antacid Tablets, It

Question 39

Multiple Choice

On the product label for Walmart's Equate Antacid Tablets, it says "Compare to Tums active ingredient". What type of private labelling is demonstrated by this approach?


A) bargain
B) complementary
C) copycat
D) parallel
E) premium

Correct Answer:

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