Premium branding:
A) is an example of leveraging strategy used to bolster a retailer's private-brand sales
B) offers the consumer a private label at a comparable manufacturer-brand quality, usually with modest price savings
C) is primarily a manufacturer product strategy
D) is often called house branding
E) is a risky private-branding strategy because the act may constitute trademark infringement

Question

Quizplus · Accepted Answer

Premium branding involves offering a private label that matches the quality of manufacturer brands, often with some price savings, making it attractive to consumers.

Premium Branding