A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty with a firm's most-valued customers is called:
A) customer decision area
B) customer relationship management
C) customer loyalty
D) strategizing
E) intratype competition

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty with a firm's most-valued customers.

A Business Philosophy and Set of Strategies, Programs, and Systems