Which of the following statements about location strategy is true?
A) Location is the second most important characteristic that consumers examine when selecting a store
B) Consumers do not use convenience as a basis for selecting where to shop
C) Location can never be used to gain any kind of long-term advantage over competitors due to retailing's low entry barriers
D) Location offers an opportunity to gain a long-term advantage over competitors
E) The only two characteristics more important than location in the selection process of where to shop are price and sales promotions
Correct Answer:
Verified
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