To implement a retail strategy, a retailer must develop a_______ that satisfies the needs of its target market better than its competitors.
A) retail mix
B) situation analysis
C) horizontal integration
D) sales orientation
E) production orientation

Question

Quizplus · Accepted Answer

A retail mix is a combination of factors that a retailer uses to satisfy the needs of its target market better than its competitors, including product, price, place, promotion, people, process, and physical evidence.

To Implement a Retail Strategy, a Retailer Must Develop A_______