The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's:
A) retail mix
B) marketing concept
C) retailing concept
D) target market
E) none of these

Question

Quizplus · Accepted Answer

The retail mix refers to the combination of factors such as product, price, place, promotion, people, and processes that retailers use to satisfy customer needs and influence their purchase decisions.

The Combination of Factors Retailers Use to Satisfy Customer Needs