Which term refers to a group of marketing variables a business controls with the intent of claiming a place in customers' minds?

Name: Which term refers to a group of marketing variables a business controls with the intent of claiming a place in customers' minds?
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Question

Quizplus · Accepted Answer

The marketing mix refers to a set of marketing tools that a business uses to achieve its marketing objectives in the target market, often summarized as the 4Ps: Product, Price, Place, and Promotion.

Which Term Refers to a Group of Marketing Variables a Business