To attract a target audience of 25- to 35- year- olds,Godiva began running advertisements that resembled fashion advertisements. Godiva also began purchasing ad space in Vogue and Vanity Fair. In doing so,Godiva altered the element of its marketing- mix strategy.

Question

Quizplus · Accepted Answer

Godiva changed its advertising strategy, which is part of the promotion element of the marketing mix.

To Attract a Target Audience of 25- to 35- Year-