A firm trying to close a profitability gap is concentrating on its most profitable products and abandoning markets that it cannot win. Which strategy is the firm most likely using?

Name: A firm trying to close a profitability gap is concentrating on its most profitable products and abandoning markets that it cannot win. Which strategy is the firm most likely using?
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Question

Quizplus · Accepted Answer

Rationalization involves focusing on the most profitable areas and cutting losses by abandoning less profitable or unwinnable markets.

A Firm Trying to Close a Profitability Gap Is Concentrating