Practically every brand of soft drink ever made is available at Mom's Soda Shop; regional beverages from around the world can be purchased at the retailer's Web site.The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it.The retailer's is all types of soft drinks.
A) product mix
B) positioning strategy
C) marketing mix
D) product objective
E) branding strategy
Correct Answer:
Verified
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