In addition to regular Alka- Seltzer,there is an Alka Seltzer product for each of the following: cold sufferers,people with upset stomachs,people who can't sleep,people with allergies,and people who have a worse than normal headache.The manufacturer of Alka- Seltzer is using a(n) to reach as many different target markets as possible.
A) undifferentiated strategy
B) downward line stretch
C) cannibalization strategy
D) upward line stretch
E) full line strategy
Correct Answer:
Verified
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