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A Manufacturer of a Product in the Decline Stage of Its

Question 68

Multiple Choice

A manufacturer of a product in the decline stage of its product life cycle would be LEAST likely to do which of the following?


A) phase out production of the product
B) withdraw most marketing support for the product and rely on e- commerce
C) advertise heavily and use sales promotion efforts
D) continue producing the product for loyal users
E) reduce the advertising budget for the product

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