The poor quality of American products in comparison to Japanese products in the 1980s led to the Kansei engineering revolution in American industry.

Name: The poor quality of American products in comparison to Japanese products in the 1980s led to the Kansei engineering revolution in American industry.
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Kansei engineering originated in Japan, not as a response to American product quality, but as a method to incorporate consumer emotions into product design.

The Poor Quality of American Products in Comparison to Japanese