Which of the following statements about the adopter categories is true?
A)Late majority adopters are typically very concerned about social acceptance.
B)Early majority adopters are typically middle class and like to buy well- established products.
C)More than 50 percent of the population is classified as late majority adopters.
D)Innovators are a much larger group than laggards.
E)Early adopters are risk aversive.

Question

Quizplus · Accepted Answer

Early majority adopters are typically middle class and prefer to buy products that are well-established, indicating they are not the first to adopt but are ahead of the average person.

Which of the Following Statements About the Adopter Categories Is