Consumers must engage in a great amount of learning to use a because no similar product has ever been on the market.
A)nonradical innovation
B)discontinuous innovation
C)competitive innovation
D)continuous innovation
E)dynamically continuous innovation

Question

Quizplus · Accepted Answer

Discontinuous innovation refers to a completely new product that requires consumers to learn new behaviors because no similar product has existed before.

Consumers Must Engage in a Great Amount of Learning to Use