Pepsi- Cola's development of Wild Cherry Pepsi,a cherry- flavored soda,is an example of a .
A)dynamically continuous innovation
B)competitive innovation
C)nonradical innovation
D)discontinuous innovation
E)continuous innovation

Question

Quizplus · Accepted Answer

Wild Cherry Pepsi is an example of a continuous innovation because it represents a slight modification to an existing product, rather than a completely new product or a significant change in consumer behavior.

Pepsi- Cola's Development of Wild Cherry Pepsi,a Cherry- Flavored Soda,is