Reebok used to segment the market for basketball shoes when they chose Allen Iverson,a basketball player who appealed to males,as the endorser of the brand.
A)gender
B)geographic location
C)psychographics
D)lifestyle
E)age

Question

Quizplus · Accepted Answer

Reebok's choice of Allen Iverson as an endorser targeted the male demographic, indicating segmentation based on gender.

Reebok Used to Segment the Market for Basketball Shoes When