Companies that successfully practice customer relationship management (CRM)measure success by .
A)business potential and industry potential
B)current future value of the customer and share of market
C)a perceptual map and share of voice
D)share of market and net present value of customers over a period of years
E)share of customer and lifetime value of the customer

Question

Quizplus · Accepted Answer

Companies practicing CRM focus on maximizing the share of customer and understanding the lifetime value of each customer to ensure long-term profitability and customer loyalty.

Companies That Successfully Practice Customer Relationship Management (CRM)measure Success by