The Why Bros

The Why Bros.Collection is a catalog retailer that sells clothing and collectibles to aviation enthusiasts.Its might be men and women between the ages of twenty- five and fifty- five who are risk takers.They belong to organizations such as the American Legion,the VFW,and the National Rifle Association of America.They are either pilots themselves or have close ties to a pilot.They prefer camping to taking a luxury cruise.Annually,they spend $900 on items purchased from nonstore retailers.

A) segment profile
B) internal market audit
C) customer guide
D) customer potential assessment
E) value analysis