A perceptual map is used to .
A)identify psychographic segments such as people who cheat on their income taxes or steal from their employers
B)identify at which stage of the targeting process the marketer needs to be
C)locate consumers within a primary metropolitan statistical area (PMSA)
D)create consumer cross- tabulations for marketing research
E)determine how consumers position products in relation to one another

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation used in marketing to show how consumers perceive different products or brands in relation to each other, often based on various attributes or dimensions.

A Perceptual Map Is Used to