CRM firms focus on increasing their share of the customer's business because _.
A)it is usually easier but more expensive to keep an existing customer than to get a new customer
B)customers come and go so quickly
C)it is easier and less expensive to keep an existing customer than to get a new customer
D)it is harder but less expensive to keep an existing customer than to get a new customer
E)it is always hard and expensive to get new customers

Question

Quizplus · Accepted Answer

It is generally more cost-effective to retain existing customers than to acquire new ones, as existing customers are already familiar with the brand and require less marketing effort.

CRM Firms Focus on Increasing Their Share of the Customer's