To determine customer equity,firms .
A)develop a target marketing strategy
B)analyze the investments they make in acquiring customers
C)compare one relationship enhancement with another relationship enhancement
D)calculate the value of the brand equity
E)analyze the investments they make in plant and equipment

Question

Quizplus · Accepted Answer

Customer equity involves analyzing the investments made in acquiring and retaining customers, as it reflects the total value of the firm's customer base.

To Determine Customer Equity,firms