A viable target market should .
A)be reachable through marketing communications
B)have homogeneous wants and needs that differ from those of other segments
C)be measurable
D)be large enough to be profitable now and in the future
E)all of the above

Question

Quizplus · Accepted Answer

A viable target market should be reachable, have distinct and homogeneous needs, be measurable, and be large enough to ensure profitability.

A Viable Target Market Should