means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.
A) Customerization
B) Benefit segmentation
C) Mass customization
D) Concentrated targeting
E) Positioning
Correct Answer:
Verified
Q64: segmentation variables classify consumers on the basis
Q65: A viable target market should .
A)be reachable
Q66: helps firms communicate with and serve individual
Q67: A(n)would probably include customer demographics,location,lifestyle information,and a
Q68: facilitates one- to- one marketing and allows
Q70: is a well- known system based on
Q71: Optimistic rebels looking for a blank canvas
Q72: The VALS system categorizes consumers as .
A)innovators,early
Q73: An important aspect of customer relationship management
Q74: Which of the following statements about customer
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