To determine ,firms compare the investments they make in acquiring customers,retaining customers,and relationship enhancement with the financial return on those investments.
A)VALS
B)segmentation
C)positioning
D)customer equity
E)brand personality

Question

Quizplus · Accepted Answer

Customer equity refers to the total combined customer lifetime values of all the company's customers, and firms compare investments in acquiring, retaining, and enhancing customer relationships with the financial returns to determine customer equity.

To Determine ,Firms Compare the Investments They Make in Acquiring