Some soda drinkers choose their soda because of the great taste.Others like to drink soda to relax but don't like the bloated feeling soda sometimes gives them.An ad campaign for a soda that showed the soda had both a great taste and was less filling would be one way to overcome problems associated with .
A)market similitude
B)economic aggregation
C)market fragmentation
D)disintermediation
E)market aggregation

Question

Quizplus · Accepted Answer

Market fragmentation refers to the division of a market into distinct groups with different needs or preferences. The ad campaign addresses both taste and the less filling aspect, appealing to different consumer preferences and thus overcoming market fragmentation.

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