In considering the option of separating the Reebok brand in a way that would be unique,the company would create ,that is Reebok would develop a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.
A)customerization
B)concentrated targeting
C)benefit segmentation
D)a position
E)mass customization

Question

Quizplus · Accepted Answer

Positioning is the strategy of influencing how a particular market segment perceives a brand or product in comparison to competitors, which aligns with the scenario described.

In Considering the Option of Separating the Reebok Brand in a Way