Customer relationship management (CRM)deals with how each customer reacts to elements of the .
A)perceptual map
B)marketing mix
C)geodemography
D)segmentation variables
E)target market strategy

Question

Quizplus · Accepted Answer

CRM focuses on managing a company's interaction with current and potential customers, which involves understanding how customers respond to the marketing mix (product, price, place, promotion).

Customer Relationship Management (CRM)deals with How Each Customer Reacts to Elements