Recognizing that some people eat cereal because of its nutritional value,that some people eat cereal because it is easy to prepare,and some eat cereal because it tastes good is part of the process.
A)positioning
B)acculturation
C)customerization
D)market aggregation
E)bsegmentation

Question

Quizplus · Accepted Answer

Segmentation involves dividing a market into distinct groups of buyers with different needs or behaviors, such as nutritional value, ease of preparation, or taste preferences.

Recognizing That Some People Eat Cereal Because of Its Nutritional