Many marketing experts advocate _ programs that allow companies to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer.
A)B2B marketing
B)interactive communications
C)customer relationship management (CRM)
D)management information system (MIS)
E)transactional management

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) programs are designed to allow companies to interact with individual customers and tailor marketing efforts to meet their specific needs.

Many Marketing Experts Advocate _ Programs That Allow Companies to Talk