Which of the following is NOT an example of a demographic segmentation variable?
A)age
B)race and ethnicity
C)lifestyle
D)income and social class
E)gender

Question

Quizplus · Accepted Answer

Lifestyle is not a demographic segmentation variable. Demographic segmentation variables are characteristics that are fixed or relatively stable over time, such as age, race and ethnicity, income and social class, and gender. Lifestyle, on the other hand, is a more fluid concept that can change over time based on factors such as personal interests, values, and experiences.

Which of the Following Is NOT an Example of a Demographic