A former top manager at Mazda was quoted as saying,"Customers want to express their individuality with the products they buy." His statement reflects a belief that companies need to develop a marketing strategy.
A)concentrated
B)differentiated
C)heterogeneous
D)custom
E)fragmented

Question

Quizplus · Accepted Answer

A differentiated marketing strategy allows companies to target specific customer segments with unique products and marketing campaigns. This aligns with the belief that customers want to express their individuality through the products they buy.

A Former Top Manager at Mazda Was Quoted as Saying,"Customers