Country of origin is a(n)some consumers use to decide what brand to buy.
A)core competency
B)buying plan
C)analogy
D)heuristic
E)synergistic criterion

Name: Country of origin is a(n)some consumers use to decide what brand to buy. A)core competency B)buying plan C)analogy D)heuristic E)synergistic criterion
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Question

Quizplus · Accepted Answer

Country of origin is considered a heuristic, which is a mental shortcut or rule of thumb that consumers use to make purchasing decisions.

Country of Origin Is A(n)some Consumers Use to Decide What