occurs whenever a consumer sees a significant difference between her/his current state of affairs and some desired or ideal state.
A)Conformity
B)Perceived risk
C)Problem solving
D)Problem recognition
E)Lifestyle change

Question

Quizplus · Accepted Answer

Problem recognition occurs when a consumer identifies a gap between their current situation and a desired state, prompting them to consider making a purchase or change.

Occurs Whenever a Consumer Sees a Significant Difference Between Her/his