With _ ,the marketer hopes the good feelings associated with a product will rub off on similar products.
A)observational learning
B)classical conditioning
C)stimulus discrimination
D)stimulus generalization
E)operant conditioning

Question

Quizplus · Accepted Answer

Stimulus generalization occurs when the positive feelings associated with one product transfer to similar products, as consumers may not distinguish between them.

With _ ,The Marketer Hopes the Good Feelings Associated with a Product