Ruth loves to bake homemade breads.She will use only Pillsbury flour because that's the brand her mother,the best baker Ruth ever knew,always used.Ruth's brand loyalty is a type of _.
A)buying plan
B)core competency
C)synergistic criterion
D)heuristic
E)analogy

Question

Quizplus · Accepted Answer

Ruth's brand loyalty to Pillsbury flour is a heuristic, which is a mental shortcut or rule of thumb that simplifies decision-making based on past experiences or learned behaviors.

Ruth Loves to Bake Homemade Breads