To determine what type of information to add to its website in order to attract more visitors,an Internet company could look at the 2002 survey by American Online/Roper Starch Adult Cyberstudy,which showed the primary activities Americans are most likely to engage in when surfing the Internet.This cyberstudy would be an example of .
A)a primary external data source
B)data mining
C)a primary internal data source
D)project data
E)a secondary data source

Question

Quizplus · Accepted Answer

The survey by American Online/Roper Starch is an example of a secondary data source because it is existing data collected by another organization, not specifically for the company's current research needs.

To Determine What Type of Information to Add to Its