The first step in the marketing research process is to .
A)clearly understand the information needed by managers that the research is to provide
B)select samples
C)give research personnel the authority to perform the process
D)determine how data will be collected
E)set the mission statements for the research

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to clearly understand the information needed by managers that the research is to provide. This involves defining the problem or opportunity and determining the objectives of the research.

The First Step in the Marketing Research Process Is to