A group of eBay employees developed an on- line marketplace to help small producers gain access to global customers.To start up the new concept eBay considered the options of customizing the existing eBay shopping experience,creating a completely separate branded market place,or creating a hybrid model that combined the first two options.For eBay this is a _ strategy decision.

Question

Quizplus · Accepted Answer

This is a product strategy decision as it involves determining the structure and nature of the marketplace offering, which is a core aspect of the product or service being provided.

A Group of EBay Employees Developed an On- Line Marketplace