Question 1

The population of Djibouti is approximately 460,700.To serve the communication needs of this nation,there is one Internet service provider,two AM radio stations,two FM radio stations,and one television station.There are only 8,000 telephone lines in the whole country.This is a partial description of Djibouti's .

Accepted Answer

The description focuses on the communication facilities and services available in Djibouti, which are part of the country's economic infrastructure.

Question 2

Trading firms are practicing when they work out elaborate deals in which they trade or barter their products with one another or even supply goods in return for tax breaks from the local government.

Accepted Answer

Countertrade involves trading goods and services directly for other goods and services without using money, often used in international trade.

Question 3

A _ is a norm regarding everyday life.These rules deal with the subtleties of consumer behavior including the "correct" way to wear one's clothes or host a dinner party.

Accepted Answer

A convention is a norm that guides everyday behavior, including social practices like dressing and hosting, which are culturally accepted as the "correct" way to do things.

Question 4

Marketers engage in competition in which competitors offer similar products and vie for consumer dollars.

Accepted Answer

The answer of Marketers engage in competition in which competitors...

Question 5

Several Arab nations completely prohibit the importation of Coca- Cola because it maintains distributors in Israel.The Arab nations have instituted a(n)against Coke.

Accepted Answer

An embargo is a government order that restricts commerce or exchange with a specified country or the exchange of specific goods. In this case, the Arab nations have instituted an embargo against Coca-Cola due to its business relations with Israel.

Question 6

Wrigley's chewing gum is the same product whether you buy it in Japan,Great Britain,Brazil,or the United States.Wrigley's sells the same products around the world.It has adopted a(n)_ strategy.

Accepted Answer

Wrigley's uses a straight extension strategy, meaning they sell the same product without changes in different markets around the world.

Question 7

A _ exists when an unauthorized party imports products and then sells them for a fraction of the price of authorized products.

Accepted Answer

A gray market exists when products are imported and sold through unauthorized channels, often at lower prices than those set by authorized distributors.

Question 8

In the macroenvironment there are several structures of industries.In a(n)structure,there are many small sellers,each having similar products,and are unable to have an impact on the quality,price,or supply of a product.

Accepted Answer

In a perfect competition structure, there are many small sellers offering similar products, and no single seller can influence the market price, quality, or supply.

Question 9

The members of the organization MERCOSUR are located in _.

Accepted Answer

MERCOSUR, or the Southern Common Market, is a regional trade bloc in South America, with member countries including Argentina, Brazil, Paraguay, and Uruguay.

Question 10

The Act (1972)created the regulatory agency to monitor and recall unsafe products and set product safety standards.

Accepted Answer

The Consumer Products Safety Commission (CPSC) was established in 1972 to protect the public from unreasonable risks of injury or death associated with the use of consumer products.

Question 11

The ViVi brand is a line of designer clothing for pregnant businesswomen.If its owner believes that professional women in other countries have a need for conservative maternity wear,the small company could hire a(n)_ to locate and negotiate with buyers in other countries.

Accepted Answer

An export merchant specializes in finding buyers in foreign markets and negotiating sales, which aligns with the company's goal to expand internationally.

Question 12

The North American Free Trade Agreement (NAFTA).

Accepted Answer

NAFTA originally included only three members: the United States, Canada, and Mexico.

Question 13

Some organizations have become major influences on world trade.The has become a referee for trade through a series of trade negotiations that set standards for how much countries are allowed to favor their own goods and services.

Accepted Answer

The World Trade Organization (WTO) acts as a referee for international trade, setting standards and rules through trade negotiations to ensure fair competition and limit protectionism.

Question 14

According to one international advertising agency representative,"You can't show a goldfish in a goldfish bowl in Germany because of the national support of animal rights." The agency representative is referring to a(n).

Accepted Answer

The statement refers to a cultural value in Germany where animal rights are strongly supported, influencing what can be depicted in advertising.

Question 15

Which of the following is a form of protectionism?

Accepted Answer

Local content rules are a form of protectionism as they require a certain percentage of a product to be made domestically, thereby protecting local industries from foreign competition.

Question 16

In the cultures people tend to attach more importance to personal goals than to those of the larger community.

Accepted Answer

Individualist cultures prioritize personal goals over those of the larger community, emphasizing individual achievement and autonomy.

Question 17

In a ,a firm gives another firm the right to produce and market its product in a specific country or region in return for royalties.

Accepted Answer

In a licensing agreement, a firm grants another firm the right to produce and market its product in a specific country or region in exchange for royalties.

Question 18

U.S.marketing campaigns that stress the desirability of "Made in America" products are more likely to appeal to _ U.S.consumers.

Accepted Answer

Ethnocentric consumers prefer products from their own country and are likely to be influenced by "Made in America" campaigns.

Question 19

All of the following are barriers to successful exporting EXCEPT .

Accepted Answer

Export merchants are intermediaries that facilitate the process of exporting goods, rather than being a barrier to it.

Question 20

A group of eBay employees developed an on- line marketplace to help small producers gain access to global customers.To start up the new concept eBay considered the options of customizing the existing eBay shopping experience,creating a completely separate branded market place,or creating a hybrid model that combined the first two options.For eBay this is a _ strategy decision.

Accepted Answer

This is a product strategy decision as it involves determining the structure and nature of the marketplace offering, which is a core aspect of the product or service being provided.

Quiz 3: Thriving in the Marketing Environment: the World Is Flat

Trading firms are practicing when they work out elaborate deals in which they trade or barter their products with one another or even supply goods in return for tax breaks from the local government.

A _ is a norm regarding everyday life.These rules deal with the subtleties of consumer behavior including the "correct" way to wear one's clothes or host a dinner party.

Marketers engage in competition in which competitors offer similar products and vie for consumer dollars.

Several Arab nations completely prohibit the importation of Coca- Cola because it maintains distributors in Israel.The Arab nations have instituted a(n) against Coke.

Wrigley's chewing gum is the same product whether you buy it in Japan,Great Britain,Brazil,or the United States.Wrigley's sells the same products around the world.It has adopted a(n) _ strategy.

A _ exists when an unauthorized party imports products and then sells them for a fraction of the price of authorized products.

In the macroenvironment there are several structures of industries.In a(n) structure,there are many small sellers,each having similar products,and are unable to have an impact on the quality,price,or supply of a product.

The members of the organization MERCOSUR are located in _.

The Act (1972) created the regulatory agency to monitor and recall unsafe products and set product safety standards.

The ViVi brand is a line of designer clothing for pregnant businesswomen.If its owner believes that professional women in other countries have a need for conservative maternity wear,the small company could hire a(n) _ to locate and negotiate with buyers in other countries.

The North American Free Trade Agreement (NAFTA) .