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Marketing Real People Real Choices Study Set 5
Quiz 3: Thriving in the Marketing Environment: the World Is Flat
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Question 101
True/False
The United States and Cuba are practicing what is known as economic sanctions when Cuban cigars are sold in the United States.
Question 102
Essay
In 2003,General Electric (GE)was named the world's most respected company for the sixth straight year in a worldwide survey of chief executives.Much of GE's success has come from its global operations.What market strategies did GE develop to earn this respect?
Question 103
Essay
The telephone system in Argentina is antiquated and is just starting to work properly after years of neglect by the government.What is this telling a marketer about Argentina,and why would a marketer need to know this?
Question 104
Essay
Local content rules are a form of protectionism.Toyota has opened manufacturing plants in the United States and hires local workers to run these locations.Explain what the local content rules have to do with Toyota increasing their presence in the United States?
Question 105
Essay
The United States,the United Kingdom,Canada,France,Italy,Germany,and Japan are the most economically developed countries in the world.What does this mean to a firm wanting to market their products internationally?
Question 106
Essay
Russia implemented a roadblock strategy that limited the importing of meats in an effort to protect its own meat production industry.Explain this strategy.
Question 107
True/False
Each industry sets import quotas for their products to determine their yearly production volume.
Question 108
True/False
Free Trade Areas of the Americas (FTAA)mediates trade disagreements between nations.
Question 109
Essay
Eastman Kodak accused Japanese rival Fujifilm Film of selling color photographic paper in the United States for as little as a quarter of what it charges in Japan.What unethical and often illegal practice was Kodak accusing Fujifilm of implementing? Explain your answer.
Question 110
True/False
The fact that the average tariff on most manufactured goods in developed nations is 87.6 percent shows how widespread the use of protectionism is.
Question 111
Essay
A government in a South American country decided to expropriate a foreign company that was operating in the country.Explain expropriation.
Question 112
Essay
What mistake prevented the success of Wal- Mart as it entered into the German market?
Question 113
Essay
The European Union (EU)has more than twenty country members.Many of the members use the same currency,the Euro.What is another name for the European Union (EU)? Explain your answer.
Question 114
Essay
In the international automobile industry,General Motors has alliances with Fiat Auto SpA,Fiat Heavy Industries,Isuzu Motors,and Suzuki Motor Corp.Why do you think these companies may have been eager to form joint ventures?
Question 115
Essay
The Federal Trade Commission (FTC)ordered KFC to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs.What law gives the FTC the authority to stop KFC's marketing program and what law was KFC violating?
Question 116
Essay
The U.S.government proposed a tariff against some Chinese textiles and clothing when the trade deficit with China reached $103 billion.Explain what the United States was trying to do in taking this action?