Serengeti makes lightweight sunglasses with 100 percent UV protection for hunters,hikers,and cyclists.Serengeti's long- term plans include the development of lenses for fishermen.These new lenses will have effective water- sheeting action to reduce lens spotting.Serengeti believes it can use its reputation as a sunglass manufacturer for specialized markets to enter this new market of fishermen.The managerial decision to add sunglasses for people who fish is an example of .
A) operational planning
B) functional planning
C) portfolio analysis
D) strategic planning
E) SWOT analysis
Correct Answer:
Verified
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