Serengeti makes lightweight sunglasses with 100 percent UV protection for people who love to hunt,hike,and bike ride.Its long- term plans include the development of lenses that,in addition to protecting users from UV rays,will also have effective water- sheeting action to reduce lens spotting; this new feature will be valuable to people who fish.The company believes it can use its reputation as a sunglass manufacturer for a specialized market in combination with its current manufacturing facilities and labor force to enter this new market.In terms of a SWOT analysis,Serengeti will be relying on its marketing to make its new product a success.

Question

Quizplus · Accepted Answer

Serengeti is relying on its strengths, such as its reputation and existing manufacturing capabilities, to successfully enter a new market with its new product.

Serengeti Makes Lightweight Sunglasses with 100 Percent UV Protection for People