The Product- Market Growth Matrix

The product- market growth matrix .

A) is a graphic illustration of what tactics should be used within a marketing strategy for products at different growth stages
B) lists strengths,weaknesses,opportunities,and threats that can impede the growth of a market
C) helps top management identify and label their various SBUs
D) graphically illustrates whether a manager should use personal marketing communications or mass- marketing communications
E) provides managers with four different fundamental marketing strategies-- market penetration,market development,product development,and diversification