According to the _ _ hypothesis,new retailing forms often begin as low- margin,low- price,low- status operations to challenge established retailers,then become successful,and eventually take the place of the established retailers they had challenged.
A)warehousing
B)wheel- of- retailing
C)agent
D)retail life cycle
E)broker

Question

Quizplus · Accepted Answer

The wheel-of-retailing hypothesis suggests that new retail forms start with low prices and margins to attract customers, then gradually increase prices and improve their status as they become established.

According to the _ _ Hypothesis,new Retailing Forms Often Begin