V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony.The brides- to- be who shop at this store are typically Japanese,Laotian,Vietnamese,Korean,or Chinese.This retailer has used _ to identify a market segment.
A)its merchandise mix
B)psychographics
C)socioeconomics
D)demographics
E)geography

Question

Quizplus · Accepted Answer

The retailer has identified a market segment based on the demographic characteristic of ethnicity or nationality, focusing on brides-to-be from specific Eastern Asian countries.

V&E Bridal Design Shop Caters to Engaged Couples Who Desire