Which type of distribution is used when the producer wants more than one,but fewer than all,of the intermediaries who are willing to carry its products?
A)dual
B)intensive
C)exclusive
D)multiple
E)selective

Question

Quizplus · Accepted Answer

Selective distribution involves using more than one but fewer than all intermediaries willing to carry a product, allowing the producer to maintain some control over the distribution process.

Which Type of Distribution Is Used When the Producer Wants